Case Study: IW Harper
Project Length: 4 Months
Services:
Full Project Management
Graphic Design
Videography
Accessory Design
Photography
Case Study
In January 2025, we were approached with a daunting task…to create a new expression of a whiskey that would be gifted at the Met Gala in May of 2025 and auctioned at Sotheby’s.
We were confident that we could meet this critical deadline.
The Met Gala theme in 2025 was “Superfine: Tailoring Black Style“
The IW Harper brand was the chosen whiskey due to its deep roots in black history and culture dating back to 19th century Kentucky.
Fashion guru, actor, writer and Met Gala Co-chair Colman Domingo partnered with the project.
We worked to create a label that would honor, not only his debonair sense of fashion, but pay homage to the influential Black Dandyism.
Due to the complexity of the design and process, we collaborated with a skilled videographer to create both a visually striking promo and a short documentary to highlight the design.
Neck label is inspired by the commonly used patterns throughout the history of black Fashion.
The opalescent foil used on the main label serves as a nod to the opal, the gemstone that represents 34 years.
I.W Harper 34 was auctioned off at Sotheby’s and raised$50,000 for Colman’s charity of choice, Native Son.
Got Questions? We’ve Got Answers
Find quick answers to the most common questions about our services, processes, and partnerships. Our FAQ section is designed to provide clarity and help you better understand how we work, so you can move forward with confidence.
01. What budget do I need to launch and support my brand?
This is highly dependent on the scope of your project. We can help you identify the cost of bringing your project from start to finish, and from there you can use this number to engage investors. If you have a specific budget in mind, we can help you understand what you can realistically achieve with that budget.
02. Can I use the BrandArc service if I am not an MHW client?
Yes, the BrandArc services are not mutually exclusive with the core MHW services.
03. Can I use the BrandArc service if my product is not sold in the US?
Yes, BrandArc can assist with product development in any market.
04. How do I get a quote for BrandArc Services??
Please contact brandarc@mhwltd.com with high-level summary of where you need help. Our sales team will reach out to schedule a free consultation to gauge your project needs and provide a quote to execute.
05. What products do you specialize in?
We’ve worked across all major categories from wine, beer, spirits & RTD’s. We’ve recently began working on non-alcoholic spirits.
06. What if I do not need all of the services mentioned, can I use BrandArc for more specific needs?
All projects are quoted based on the scope of services required therefore no project is too big or too small for BrandArc to assist.
From first idea to lasting impact — we’re ready to make it happen.
Contact us today to discuss your needs and discover how we can help you achieve your goals.
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