EU Fulfillment
EU Importation &
Distribution Solutions
MHW offers importation into the European Union with full-service logistics, centralized licensed warehousing out of Almere Netherlands, accounting, and order fulfilment to wholesalers across 27 EU countries. Clients utilizing EU services have the benefit of working with a specialized EU client account manager and can transparently see all sales and inventory activity and information in the Client Reporting Dashboard via Monthly Statements. Beverage alcohol companies are not required to be existing MHW USA clients to take advantage of our EU importation program, which includes special access to an Amazon EU e-commerce program.
Working with MHW can give brands strategic benefits including reducing shipping and administrative costs, optimizing taxes through excise-exempt warehousing, streamlining labeling operations, gaining access to favorable logistics rates, and simplifying VAT invoicing across multiple countries.
$299b
Beverage Alcohol Market
500m
People
27
Independent Nations
2nd
Largest Economy In The World
Preparing to Launch
in European Union
In contrast to the United States’ strict three-tier distribution system, the
EU features a more adaptable framework where wholesale distributors frequently serve as importers and may cover several countries and types
of products. Retailers in this system can buy goods directly from producers, importers, or wholesalers across the EU, offering varied routes to market. Specialty retailers, especially those handling exclusive or luxury products, sometimes manage importations themselves, giving rise
to opportunities for craft brands.
While every EU member controls its own laws on alcohol internally, most follow EU-wide standards. Differences are particularly notable in areas
of taxation, including VAT and excise duties, with Nordic members like Sweden, Finland, and Denmark maintaining state governance over alcohol retail sales (similar to “Control States”,) requiring unique market strategies for those countries.
Analytics With Impact
MHW’s Client Dashboard gives brands full visibility into orders, sales, and inventory across 27 EU markets through transparent monthly statements. With real-time performance data, you can track progress, forecast demand, and make smarter distribution decisions.
Compliance Simplified
Navigating VAT, excise duties, and country-specific labeling can be complex – MHW’s compliance specialists ensure every product meets both EU-wide and local standards. Our bonded warehouse and invoicing system streamline tax obligations, reducing risk and administrative overhead.
Logistics That Scale
From our centralized licensed facility in Almere, Netherlands, MHW manages importation, warehousing, and fulfillment across all EU countries. Whether shipping to wholesalers or e-commerce partners like Amazon EU, we optimize routes and costs for maximum market reach.
“We have been a partner with MHW since 2014 and have been extremely pleased with their professionalism and deep level of attention to our business and brands. They continue to be a great resource for us and are very responsive to our questions and adaptable to our changing needs. Their entire team has been a key piece to our growth.”
Mike Neises, Vice President and General Manager
Agave Loco and RumChata
Ready for the
EU Market – in Every Detail
When preparing products for the EU, producers need to be aware of local market preferences—such as the standard size for spirits bottles being 700mL instead of the 750mL common in the United States. Labeling regulations exist EU-wide, but individual countries may require extra details. Unlike the U.S., there’s no centralized authority for approving alcohol labels; consulting with local distributors is recommended to ensure compliance with country-specific standards. MHW’s BrandArc has developed products for the European Union and can work on a short-term project basis to help bottle the standard fill size at an affordable rate, procuring similar packaging and modifying labels to work for the specific country’s mandatories.
Choosing the best markets for entry means evaluating factors like market size, consumer habits, regulatory difficulty, and tax rates. Due diligence is critical in selecting partners—reviewing portfolios, reach, and expertise. Key compliance issues in the EU include VAT and excise duty obligations, import paperwork, product safety requirements, and advertising controls; professional help familiar with both European and national rules can make navigating these requirements much easier.
Got Questions? We’ve Got Answers
Find quick answers to the most common questions about our services, processes, and partnerships. Our FAQ section is designed to provide clarity and help you better understand how we work, so you can move forward with confidence.
01. Do I need to be an existing MHW client to use EU services?
No. Brands can work with MHW exclusively for EU operations or integrate EU and U.S. services for a unified solution.
02. Where is MHW’s EU warehouse located?
Our centralized licensed warehouse operates out of Almere, Netherlands, providing easy access to all 27 EU member states.
03. How does MHW handle VAT and excise duties?
We manage compliance through bonded warehousing and country-specific invoicing solutions, reducing administrative burdens and optimizing taxes.
04. Can MHW help with EU labeling requirements?
Yes. Our BrandArc division supports brands in adapting to the 700mL EU standard, updating packaging, and ensuring label compliance.
05. What types of brands does this service fit best?
We work with global, craft, and startup beverage alcohol brands seeking cost-efficient and compliant access to the European market.
06. How long does it take to launch in the EU?
Timelines vary by brand readiness and country scope, but most partners launch within a few months after documentation and compliance setup.
From first idea to lasting impact — we’re ready to make it happen.
Contact us today to discuss your needs and discover how we can help you achieve your goals.
In the note section, please specify whether you’re looking for MHW, BrandArc, USA Wine Imports or USA Wine West’s services!