Your Partner in Amaro & Bitters Importing and Distribution
Three decades of proven experience connecting global producers to the U.S. spirits market
For more than 30 years, MHW has connected exceptional amaro and bitters producers from around the world with the American market. As a trusted leader in spirits importation, compliance, and logistics, we specialize in bringing premium, craft, and artisanal amaro and bitters to retailers, distributors, and hospitality partners across the United States.
Our mission is simple: to make it easier for amaro and bitters brands to successfully enter and grow in the U.S. spirits market. With decades of proven experience in TTB formula and label approval, FDA registration, customs clearance, and nationwide distribution, we provide the expertise and infrastructure needed to ensure smooth, compliant, and efficient importation.
Whether you’re an established producer or an emerging craft distiller, we are your trusted partner for U.S. amaro and bitters importation, distribution, and regulatory management — helping your brand reach consumers across the country with authenticity and confidence.
Expert U.S. Import Support for Amaro & Bitters — Compliance, Customs, and Beyond
Rooted in a shared respect for tradition and craftsmanship, we work with distillers who bring the artistry of amaro and bitters to life. Our expertise in U.S. importing — spanning TTB approvals, FDA registration, customs clearance, and distribution — ensures these distinctive spirits reach their audience with care, efficiency, and full compliance.
Years of experience navigating U.S. import regulations allow us to deliver each bottle smoothly and reliably, preserving the unique identity and quality that define every producer we represent.
Expert U.S. Import Support for Amaro & Bitters — Compliance, Customs, and Beyond
As an experienced whiskey importer and distributor, MHW Ltd. understands the complexities of international trade, logistics, and government regulations. Our team can handle the full supply chain — from distillery sourcing and import documentation to state-level distribution and compliance reporting – or selected parts, based on your preference.
With decades of experience navigating TTB (Alcohol and Tobacco Tax and Trade Bureau) requirements, FDA regulations, and U.S. Customs protocols, we ensure that every shipment meets legal and safety standards without compromising speed or quality.
TTB formula and COLA submissions
Standards of fill and packaging reviews
Beverage alcohol tax reporting and payment
Trade practice and franchise law consulting
U.S. state brand registrations and permits
EU/U.K. multi-language label compliance
Importer transitions and COLA use-up guidance
Support for RTDs, FMBs,
and specialty products
Why Choose MHW for Amaro & Bitters Import and Distribution
“Their best-in-class operations support allows our team to focus on the stories and people that make Combier, Banhez and the rest of our portfolio so unique. MHW was there for case one and every case since, and we couldn’t be happier.”
Curt Goldman, CEO
CNI Brands
30+ Years of Industry Experience
Our legacy in the spirit import and distribution industry gives us unparalleled insight into market trends and regulatory frameworks.
Worldwide Partnerships
MHW is pledged to partner with both new and seasoned brands from across the globe, paving the way for easy access to the US market.
Comprehensive Compliance & Licensing Support
We manage every step of the process — federal permits, label approvals, bonded warehousing, and distribution compliance across multiple U.S. states.
End-to-End Logistics Solutions
From international freight forwarding to domestic delivery, our logistics partners ensure efficient, temperature-controlled, and fully insured transport.
Customized Distribution Programs
We work with importers, distributors, and retailers to fulfill market demands into the various regions within the US market.
Industry Growth and Market Trends
Amaro and bitters are aromatic, herbaceous spirits and modifiers rooted in centuries-old European traditions. Known for their complex blends of botanicals, spices, and roots, these products range from intensely bitter to subtly sweet, often used as digestifs or essential cocktail ingredients. From classic Italian amaros to modern craft interpretations, the category has seen a global resurgence driven by the rise of cocktail culture and consumer interest in low-ABV and aperitivo-style drinks.
The global bitters market alone is expected to surpass $5 billion by 2030, fueled by renewed interest in herbal, botanical, and low-ABV spirits. Classic Italian amari are growing in popularity among bartenders and consumers alike, while artisanal producers across the U.S. and Europe are expanding the category with innovative, terroir-driven expressions.
Key U.S. Amaro & Bitters Industry Statistics
The U.S. bitters & aperitifs segment surpassed 1 million nine-litre case depletions in recent years according to industry data.
North America is estimated to account for ~ 32-38 % of the global cocktail bitters market (with the U.S. being the key driver) with strong adoption in mixology and specialty spirits.
The global bitters market size was valued around USD 11.89 billion in 2024, with projections reaching USD 12.28 billion in 2025.
Aperitivo / Spritz Movement: The rise of “aperitivo-style” drinking (spritzes, lighter bitter cocktails) is playing a significant role. For example, Aperol’s U.S. growth has been fuelled by spritz popularity.
Featured Client Examples
Compliance, Quality, and Integrity
Navigating the U.S. alcohol importation system can be complex. Our dedicated compliance specialists ensure every product adheres to TTB labeling standards, state-by-state distribution laws, and international trade agreements.
We are proud to maintain long-standing relationships with customs brokers, warehouses, and regulatory agencies, ensuring every import meets the highest ethical and legal standards.
From first idea to lasting impact — we’re ready to make it happen.
Contact us today to discuss your needs and discover how we can help you achieve your goals.
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