Case Study: George Dickel
Project Length: 6 Months
Services:
Full Project Management
Componentry Sourcing
Graphic Design
Secondary Packaging Design
Case Study
This 18-year-old whisky was fortuitously happened upon in late winter ’22 while the team was searching for inspiration.
We wanted to capture the feeling of treasure troves, maps, mystery, and adventure this unique blend of whiskey brings.
With the luxury price point of $500 per bottle, a quality secondary pack was essential., and George Dickel 18 Year old was released over the holidays in 2022. In 2023, George Dickel was voted Spirit Brand of the Year by Wine Enthusiast.
Got Questions? We’ve Got Answers
Find quick answers to the most common questions about our services, processes, and partnerships. Our FAQ section is designed to provide clarity and help you better understand how we work, so you can move forward with confidence.
01. What budget do I need to launch and support my brand?
This is highly dependent on the scope of your project. We can help you identify the cost of bringing your project from start to finish, and from there you can use this number to engage investors. If you have a specific budget in mind, we can help you understand what you can realistically achieve with that budget.
02. Can I use the BrandArc service if I am not an MHW client?
Yes, the BrandArc services are not mutually exclusive with the core MHW services.
03. Can I use the BrandArc service if my product is not sold in the US?
Yes, BrandArc can assist with product development in any market.
04. How do I get a quote for BrandArc Services??
Please contact brandarc@mhwltd.com with high-level summary of where you need help. Our sales team will reach out to schedule a free consultation to gauge your project needs and provide a quote to execute.
05. What products do you specialize in?
We’ve worked across all major categories from wine, beer, spirits & RTD’s. We’ve recently began working on non-alcoholic spirits.
06. What if I do not need all of the services mentioned, can I use BrandArc for more specific needs?
All projects are quoted based on the scope of services required therefore no project is too big or too small for BrandArc to assist.
From first idea to lasting impact — we’re ready to make it happen.
Contact us today to discuss your needs and discover how we can help you achieve your goals.
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