MHW Founder John Beaudette to speak Building Brands In Today’s US Market

At the upcoming USA Trade Tasting conference on October 12-13, Industry veteran and MHW Founder John Beaudette will discuss the state of the US beverage alcohol market and what the future holds for new and emerging brands and businesses. Topics include brand launching, routes to market options, brand valuation trends, celebrity brands, e-commerce platforms, and other topics.


Some of the brands MHW has worked with.


John Beaudette founded MHW Ltd. in 1995 (formerly named Monsieur Henri Wines, Ltd.) and served as its President until 2022. From 1985 to 1994, Mr. Beaudette worked with PepsiCo Inc. and its affiliate company Monsieur Henri Wines in the distribution of Stolichnaya Vodka and other wine and spirit brands. During this period, Mr. Beaudette held positions such as Director of Planning for PepsiCo Wines & Spirits Intl. and VP of Finance & CFO of Monsieur Henri Wines, Ltd. Prior to joining PepsiCo, Mr. Beaudette was Manager of Accounting for Somerset Importers, Ltd., US importers of Tanqueray TM, Johnnie Walker TM, and other spirit brands. He currently sits on the Board of Directors of The National Association of Beverage Importers Inc. (NABI) in Washington D.C., serving as Vice Chairman and a member of its Executive Committee. In addition to being a well-recognized industry leader, John Beaudette is an international public speaker who has traveled the world, educating suppliers and government agencies about Brand Entry in the US & Navigating the Three Tier system.


MHW has been the founding sponsor of USA Trade Tasting event for 6 years.


Today, MHW has nearly 200 employees and manages the importation and distribution for thousands of products. Most of MHW’s original executive board, including EVP Scott Saul and CRO MaryAnn Pisani, are still with the company. They are some of the foremost U.S. beverage alcohol compliance, logistics, and operations experts in the world. CEO Gabe Barkley who joined the company in 2017, has been a pivotal force in evolving the MHW brand, including importation and warehouse expansion into the European Union, acquisitions of USA Wine West and USA Wine Imports, and new services such as product development, procurement, and supply chain management.