Business
Celebrating Black History Month: Knowledge from Black Founders and Resources for Success
While Black Americans represent 12% of consumers across the U.S. beverage alcohol category, in 2020, less than 1% of the wine and spirits business…
What to Consider When Designing Your Brand's Packaging
By: Alexa Greco When bringing a new product into the market, the packaging is one of the most crucial things to keep in mind. Packaging is the…
The Essential First 2 Steps in Developing a Marketing Strategy for your Brand
By: Cassidy Poe Whether you’re preparing to launch your brand, or just realizing how important marketing is for your existing brand,…
4 Tips for Creating an Alcohol Brand Concept
By: Alexa Greco A successful brand goes beyond just a name, it encapsulates a story, resonates with a specific audience, holds significance, and…
What Makes Your Alcohol Brand Stand Out?
By: Michelle Street Beaudette In an industry where everyone from well-known celebrities to your next-door neighbor is creating an alcohol brand,…
Expert Editorial: Six Tips for Raising Capital for your Wine, Spirits, or Beer Brand
Credit: Wine Industry Advisor By: Ryan O’Hara, MHW CEO Whether you’re just starting out launching a new beverage alcohol brand or looking…
California Senate Unanimously Passes Bill to Provide Consumers Equal Access to Spirits Ready-to-Drink Cocktails
Credit: Distilled Spirits Council of the United States Last week an exciting step forward happened in California when the California Senate…
Prowein Recovers from the Pandemic
Credit: Wine Business By: David Furer Hailing from more than 60 countries, 86% of the nearly 6,000 exhibitors were from outside Germany; Italian…
Wine Industry Advisor “Expert Editorial: Welcome to the Age of the ‘Total Beverage Alcohol Market’” - Brigid Mannarino
Credit: Wine Industry Advisor By: Brigid Mannarino, MHW Director of Growth Marketing Every year or so, Apple comes out with a new iPhone.…