Lifestyle

Celebrating Black History Month: Knowledge from Black Founders and Resources for Success

While Black Americans represent 12% of consumers across the U.S. beverage alcohol category, in 2020, less than 1% of the wine and spirits business…


What to Consider When Designing Your Brand's Packaging

By: Alexa Greco    When bringing a new product into the market, the packaging is one of the most crucial things to keep in mind. Packaging is the…


The Essential First 2 Steps in Developing a Marketing Strategy for your Brand

By: Cassidy Poe   Whether you’re preparing to launch your brand, or just realizing how important marketing is for your existing brand,…


4 Tips for Creating an Alcohol Brand Concept 

By: Alexa Greco   A successful brand goes beyond just a name, it encapsulates a story, resonates with a specific audience, holds significance, and…


What Makes Your Alcohol Brand Stand Out?

By: Michelle Street Beaudette In an industry where everyone from well-known celebrities to your next-door neighbor is creating an alcohol brand,…


Tackling Sustainability: How Brands are Making a Difference

Sustainability is not a trend, rather a core value at the heart of many alcohol brands. As time goes on, we hear more and more about the harm that…


Concours Mondial “Sauvignon Blanc has a Style that Delivers”

Credit: Concours Mondial du Sauvignon By: Sharon Nagel “Sauvignon blanc has a style ranging from simple to complex and really delivers on every…


Deep Dive: Control States vs. Open States

When a brand wants to enter the US market, there are many things to be considered. At MHW, our job is to ease this transition and make sure brands…


SevenFifty Daily: The Escalating Shortage of Warehouse Space in the Beverage Industry

Source: SevenFifty Daily, by Andrew Kaplan   The pandemic exacerbated problems plaguing beverage alcohol warehouses, especially those around…