Gaining a foothold in the hyper-competitve world of craft spirits is tough, and all the money and strategy in the world won’t help if you’re not listening to your customers. Host Jimmy Moreland welcomes MHW’s Brigid McCabe and Ryan Keegan to chat with Chris Ladas, founder of XAL Consulting, about how newer brands can think when developing relationships with accounts, distributors, and their end customers.
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