National Police Week is May 11-17 in the US. Host Jimmy Moreland and MHW‘s Brigid McCabe chat with Golden Bay Distillery cofounder and CEO PJ Andersson about his brand’s partnership with the National Law Enforcement Officers Memorial Fund.
This episode is a masterclass in brand storytelling, and demonstrating brand authenticity through concrete action paired with intentional marketing strategy.
Find out more about National Police Week: Website