There’s some exciting news afoot at MHW – the program formerly known as Concept-to-Commercialization has undergone a complete rebrand, and program Head Ian Perez, along with Project Manager Michelle Johnson aka MJ join host Jimmy Moreland to dive into the creative and logistical processes of creating BrandArc.
Returning guests Laura Baddish, founder of The Baddish Group, and Chris Edmunds of United Creatives chat about their roles in the rebrand, and how individual alcohol brands can apply the same thinking and strategies to their own brands.
Want to see the new BrandArc logo before the big marketing push? Pay a visit to Ian’s LinkedIn and check out that banner!
See the BrandArc services page: Website
Find out more about The Baddish Group: Website
More info about United Creatives: Website | Instagram