nielsen beverage update

MHW and Nielsen continue to provide you with the latest weekly update for beer, wine, and spirits sales in Nielsen measured off-premise channels. Again, please note that this represents retail sales in key off-premise trade channels and not all trade channels.


Unless otherwise noted, all trends below are for Nielsen off-premise channels for the week ending 8/08/20 compared to the same week in 2019. We continue to remind our readers that we measure sales in specific off-premise channels, and that the impact of the health crisis on sales is uneven across companies in the alcohol industry.

For the latest week ending 8/8/20, total fast-moving consumer good sales growth maintained, up 7.7% compared to the same week last year. Off-premise alcohol growth slowed some, but remains in double digits, up 17.7% compared to last year. Total off-premise alcohol sales are up 23.5% for COVID YTD (first week of March through the week ending 8/8/20). Spirits growth led for the latest week, up 27.9%, followed by wine up 19.1%, and then beer/FMB/cider up 13.8%. Core beer (excluding ‘beyond beer’ segments such as hard seltzers and FMBs) was up 8.0%.